Welcome to the new EIRENE Spring / Summer Collection, where childhood meets considered design. Each piece is thoughtfully crafted with an uncompromising attention to detail—from delicate finishes to carefully chosen fabrics that feel as good as they look.
Rooted in slow fashion, our collection celebrates craftsmanship, longevity, and timeless silhouettes made to be worn, loved, and passed on. Designed for modern children and mindful families, Eirene offers refined essentials that honour quality over quantity, season after season.
We believe beautiful things should last — and so should the rewards for choosing them.
To celebrate the launch of EIRENE Rewards, we’re doubling your points from today until next Monday.
More points. More savings. More reasons to come back.
FEATURED IN
EIRENE is a bold, creative, and elegant luxury label reinventing girls’ fashion. Founded in 2017 by designer Irene, the brand blends timeless silhouettes with modern artistry, offering chic, vibrant, and couture-level pieces that mothers love and daughters cherish.
With global recognition from Forbes and Harper’s Bazaar and presence in prestigious stores worldwide, EIRENE stands for exceptional craftsmanship, premium quality, and unforgettable design. Each creation turns fairytales into reality—made to inspire, celebrate, and be remembered.












